How Are YuBi Bars HFSS Compliant?

 In October 2022, the UK government introduced new, stricter ‘HFSS’ (High Fat, Salt and Sugar) regulations on food and drink manufacturing to combat obesity and improve the health of the population. In this blog post, we will explore what HFSS is, why it is important for food producers to comply, and how YuBi Bars meet the HFSS standards. We will also highlight the benefits of stocking YuBi Bars and what makes them unique compared to traditional protein bars.

What Is HFSS?

HFSS is a term used to describe foods and drinks that are high in fat, salt, and sugar, which are associated with poor health outcomes. High consumption of these ingredients is linked to a range of health problems, such as obesity, heart disease, and type 2 diabetes. The term was first introduced in the UK and has since been adopted by other countries.

In response to the growing public health concern around HFSS foods, the UK government introduced regulations to reduce their consumption. These regulations apply to food and drink products that are advertised or sold in the UK. The HFSS regulations aim to encourage food producers to reformulate their products to be healthier and reduce the amount of HFSS ingredients in their products.

By encouraging food producers to reformulate their products to be healthier, the regulations aim to make it easier for us to make healthier choices when we are shopping for food. The regulations also help to ensure that consumers have access to accurate information about the nutritional content of the food they are buying.

How do YuBi Bars ingredients comply with HFSS regulations?

Our protein bars are made with natural ingredients and are low in fat, sugar, and salt. The bars are made with a blend of plant-based proteins, including soy protein, pea protein, and rice protein, and they are sweetened with natural sugars such as dates and agave nectar.


To comply with the HFSS regulations, Yubi Bars are formulated to meet strict criteria for fat, salt, and sugar content. The bars contain no more than 3g of saturated fat per 100g, no more than 1.5g of salt per 100g, and no more than 5g of sugar per 100g. YuBi Bars also meet the criteria for low calorie content, with each bar containing less than 150 calories.

How Can Retailers Benefit From Stocking YuBi Bars?

Retailers can benefit from stocking Yubi Bars by offering customers a healthier snack option that meets the HFSS standards. The protein bars come in a range of interesting flavours, including peanut butter, chocolate chip, and blueberry, which are sure to appeal to a wide range of customers - including vegans, coeliacs and gluten intolerant customers, those on weight loss programmes and athletes with exercise and training goals. By stocking Yubi Bars, retailers can tap into the growing demand for healthier food options and increase their sales.

Contact YuBi Bars today to find out more
YuBi Bars are a great example of a product that meets the HFSS standards while still offering great taste and nutrition. By stocking YuBi Bars, retailers can tap into the growing demand for healthier food options and offer their customers a convenient, on-the-go snack that is low in fat, sugar, and salt. 

If you are interested in stocking YuBi Bars, please get in touch here.